Startups are founded with a vow to revolutionize the world with original ideas and cutting-edge technology. However, the reality is that the probability of success is only 7%.
For startups that have begun to follow such a thorny path, it is essential to have a partner who can accelerate the business, supplement the wisdom and experience that is not available, and lead to success.

An advisor that turns an early-stage startup's mission into action
from a sales and marketing perspective.
The answer is bTANK.


Zero to01 one experience

Solid experience launching a company and multiple new business divisions to make zero into 1.

Wisdom02 and knowledge

Wisdom and knowledge to expand the business.

Diverse03 career

A wide range of careers in Hollywood studios, technology, and finance.

Coaching04 power

Coaching ability to support solving a variety of problems.


Clarify the next move by planning strategies and tactics to expand sales and customers.

  • Marketing

    Formulating marketing-driven management strategy, marketing mix, customer target selection, and branding.

  • Monetize

    Creating business models, devising appropriate positioning, and creating hypotheses for pricing models based on competitive advantage.

  • Sales

    Developing sales tactics to acquire initial customers, materializing sales tools, planning organizational strategies, and introducing C-levels and sales partners.

  • Negotiation

    Based on Hollywood-style negotiation techniques, supporting negotiations with partner companies and customers step by step and obtaining superior terms and conditions.

  • Subscription

    With advice based on the experience of video subscription services, providing specific ideas for price offerings, freemium measures, and churn rate reduction.

  • Global

    Supporting the market entry of startups aiming for overseas markets and backing up hands-on negotiations with partner companies.

  • Management

    Strengthening organizational capability by coaching to establish a leadership style, compliance, governance, and risk management.

  • Finance

    Supporting to development of a capital policy for financing and advice on a successful pitch presentation.



Media Contents



Kojiro Seto

Former Head of Sony Pictures Television in Japan
After graduating from university, joined Sumitomo Bank, Ltd. (currently Sumitomo Mitsui Banking Corporation) and engaged in money management as a fund manager and analyst and followed by becoming the president of Shockwave Entertainment Co., Ltd., a Japanese corporation of internet entertainment service started by the US software company Macromedia (currently Adobe Systems). Expanded its business model to advertising, licensing, e-commerce, etc., and achieved profitability in the second term. In the previous job, headed as the Japan Representative and Vice President of Sony Pictures Television, a Japanese branch office of Hollywood Studio. Oversaw the department that licenses content to on-demand services and broadcasting stations, expanded the business, and contributed to developing Japan’s video subscription business industry.


Company name



5-10-7 Miyamae Suginami-ku, Tokyo 168-0081 Japan




Providing the most vital support for startups that are changing the world.


A world where the new value created by startups unfold.


Constant challenge spirit
Attitude to learn from each other
Have fun and entertain


If you are interested in advisory work or would like a mentoring session for your business (free of charge), please contact us using the contact form or send a DM via